M T Lott Disney


WALT DISNEY WORLD RAILROAD OFFICE
WALTER E. DISNEY



ELIAS DISNEY
CONTRACTOR


ROY E. DISNEY
SPECIALIZING IN THE GENTLEMANLY SPORT OF RACING AT SEA


M T Lott Disney

In 1964, a mysterious investor named 'M.T. Lott' came calling, offering the players $150 an acre for their useless and unwanted property. They all sold without hesitation. Lott, this window also refers to the process by which Walt bought up land for Walt Disney World. Disney was visiting Florida real estate agents and looking at possible locations for the future Disney World, he would do so under the pseudonym of Roy Davis.

Tatum was the first non-Disney family member to become the President and Chairman of the Board for Walt Disney Productions. He was also the first president of Walt Disney World. The businesses referred to on the window are all skeleton companies, used by Walt, to buy the land in Florida that would eventually become Walt Disney World Resort. As most of you know, if people knew Walt was buying land in Florida for something, the price per acre would have went through the roof. So, to keep things secret for awhile, Walt created these dummy corporations (all incorporated in other states) to throw people off the trail. Even though Tatum was never the president of any of these companies, they were all subsidiaries of Walt Disney World, which in turn, he was in charge.

For instance, when The Optimist introduced players to the Lott Family Construction company as a fictional collaborator on Disney’s exhibit at the 1964 World’s Fair, players were quick to point out that M.T. Lott Real Estate Investments was the name of a shell company set up to purchase land for Walt Disney World. Lott, this window also refers to the process in which Walt bought up land for Walt Disney World. Disney was visiting Florida real estate agents and looking at possible locations for the future Walt Disney World Resort, he would do so under the pseudonym of Roy Davis. While walking down Main Street, the Realty company building (M.T. This name was one of Walt's fake names under which he purchased land in the Orlando area. If you read it fast it reads 'Empty Lot'. A reporter from Miami investigated the company and found out that the owner of M.T. Lott Realty was Mrs.



PSEUDONYM REAL ESTATE DEVELOPMENT COMPANY
ROY DAVIS, BOB PRICE, & BOB FOSTER


Much like M.T. Lott, this window also refers to the process in which Walt bought up land for Walt Disney World. When Roy O. Disney was visiting Florida real estate agents and looking at possible locations for the future Walt Disney World Resort, he would do so under the pseudonym of Roy Davis. Bob Price was the pseudonym of Robert Foster, who used the name to deal with landowners in the area. Lott

PLAZA SCHOOL OF MUSIC
B. BAKER, B. JACKMAN, G. BRUNS

FASHIONS BY JOHN
DRESSMAKING, HEMSTITCHING, & PICOTING


WALTER E. DISNEY
GRADUATE SCHOOL OF DESIGN & MASTER PLANNING

Do you have a favorite window that you always stop and admire while walking along Main Street? Leave a comment and let me know why you like it so much. I'd love to know! Also, if you have any windows that you'd like to know more about that I didn't explain here, let me know in the comments below, and I'd be happy to tell you the story behind it.

If you enjoyed the column, or have any questions, comments, or gripes, please feel free email me at [email protected] or leave a comment below. I'd love to hear from you!
LottFOLLOW ME ON TWITTER: www.twitter.com/jeffheimbuch
FRIEND ME ON FACEBOOK: www.facebook.com/jeffheimbuch

The story of how Disney World’s land was bought is as fascinating as any of Walt’s fairy tales. Who would have guessed that buying the land for such a wholesome place like Disney World would be such a wild ride? This is the story of one of the most successful transitional land sales in American history and what we can learn from it today.

M T Lott Disney

In the 1960s, Walt Disney was looking for a place to build a second Disney park. Disneyland in California was a success, but Disney didn’t like the businesses that cropped up around his theme park. He wanted more control over the surrounding land for his next park.

Disney had a laundry list of requirements for the new land. Not only did it need to be plentiful and affordable, the land also needed to have pleasant weather year round so guests could enjoy the park 365 days a year. It also had to be near a major city with strong infrastructure and highways.

M.t. Lott Disney

He looked at land in California and New York, but the properties were too small or the land was too expensive. Finally, Disney found exactly what he needed near Bay Lake in Orlando, Florida.

Florida had everything Disney was looking for in a location. The landowners at the time were happy to sell their swamp land, which they thought had little to no value. So, Disney and his associates bought the land through shell corporations with names like M. T. Lott (you can’t make this stuff up!).

The reason Disney used shell companies was that he knew the prices would skyrocket as soon as he was revealed as the buyer. If land sellers knew a millionaire wanted their land for a project that would be even bigger than Disneyland, they could set their prices as high as they wanted.

As more and more land was bought under shell companies, locals became suspicious. They didn’t believe someone named M.T. Lott was actually buying up the land. Rumors swirled about who could be buying up this land. Some people believed it was NASA buying land to support the nearby Kennedy Space Center. Other names floating around were Ford, the Rockefellers, Howard Hughes, and of course, Disney.

Disney successfully bought 27,000 acres of land for cheap via his shell corporations. He might have been able to buy every single acre like that had he not slipped up in an press conference when editor Emily Bavar asked him point-blank if he was the one buying up the land. Disney was so caught off guard by the question that it was clear he was the buyer. As soon as it was revealed who was buying the land, prices shot up. Some land even skyrocketed up to $80,000 an acre!

When the Florida government found out who was buying all the land, they gave Disney the right to make decisions about zoning. This pleased Disney, who didn’t like to answer a lot of outsider questions. The Disney team transitioned the land by adding dirt to the swamp land, making it easier to build and walk on.

Today, Disney World takes up twice as much land as all of Manhattan. A sizeable amount of that is undeveloped. As per Disney’s request, around a third of the land is protected wetlands.

M. T. Lott Disney

The Orange County Appraisers office has appraised Disney World’s property value to be over 1.3 billion dollars.

There are so many amazing lessons we can take today from this transitional land story. Here are just a few:

  • Transitional land can be extremely profitable.
  • Even land that some consider ‘low-value’ can become profitable when put to its highest and best use.
  • When selling land, it can pay off to do a little digging to find out who your client is!
  • Have a clear list of what you need out of a property.
  • The perfect land for you might not be in the first place you look.
  • Prepare yourself for tough questions ahead of time if you have to do a press conference.

M T Lott Disney

Sometimes, truth really is stranger than fiction. In the case of the transitional land sale that turned into Disney World, we hope this wild story reminds you to always dream big. If you are interested in learning more about transitional land real estate transactions, check out our newly updated Transitional Land Real Estate LANDU course by checking our Upcoming Courses page.

About the Author:Laura Barker is a Marketing Assistant Intern for the REALTORS® Land Institute. She graduated from Clark University in May 2017 and has been with RLI since October 2017.